This label was founded with a focus on protecting peoples’ self-esteem in the global context and inspired by a fundamental Buddhist maxim: ‘Tenjoh-Tenga-Yuiga-Dokson’.

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We are based in London, a multicultural city where people of various races, genders, and cultures have come together from around the world. We aim to support them all in living authentically.

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In addition, we are trying to combine Buddhist practices (such as Zen training) with new technologies to solve various problems facing minorities through the donations we generate from our sales.

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From 2023, our brand started using AI for our image generation and design production.