This label was founded with a focus on protecting peoples’ self-esteem in the global context and inspired by a fundamental Buddhist maxim: ‘Tenjoh-Tenga-Yuiga-Dokson’.
We are based in London, a multicultural city where people of various races, genders, and cultures have come together from around the world. We aim to support them all in living authentically.
In addition, we are trying to combine Buddhist practices (such as Zen training) with new technologies to solve various problems facing minorities through the donations we generate from our sales.
From 2023, our brand started using AI for our image generation and design production, and most of our products are now created by AI.